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The feedback function lets the user send a quantitative rating on a scale of 1 to 5 as well as leave you a message. This way you can collect valuable data to improve your products in the form of quantitative as well as qualitative feedback. You can also choose to only collect quantitative feedback. Moreover, you can customize the call to action to define what type of feedback you would like to gather from your customers. For example, you might be curious to know how they found the information on the product page and what was most helpful, or you might like product reviews if they have already made a purchase.
Where can I find the quantitative and qualitative feedback?
The "Feedback" tab is located in the submenu of your product. When selecting one of your products in the "Products" overview, a submenu will appear, giving you access to product-specific analytics as well as feedback.